Coaching for men

Become the man you want to be.

A 12-week program for your body, your style and your mind. Authentic, whole and integrated, from a man who has walked the road himself.

Apply for a founding spotJoin the list

5 founding spots · $497 · 12 weeks

Mitch in a black tee and dark denim, arms crossed, in front of a dark wall

Three pillars.
One man.

Physical

Training, flexible dieting, and clothes that fit the body you are building.

Mental

Confidence that does not need anyone's approval, and the courage to stop hiding who you are.

Spiritual

Faith and purpose woven into the work, not bolted on at the end.

My story

I was you.
Here is what worked.

I was the bigger kid. A teacher called me fat in high school. In 2011 I fell in love with the gym, and I have trained every year since. I went from 240 to 171 pounds for my first Men's Physique show in 2014, and competed again in 2015.

The harder work was inside. I had what I call Good Guy Syndrome.

I found my way out through therapy, a men's group, my faith and my marriage.

In January 2026 I started again at 249 pounds. By November I was down to 188. I am still doing the work, and I will walk you through yours.

2011First year in the gym
2×Men's Physique competitor
−61 lbYear of Health, 2026
Before: Mitch heavier at the gym in a black tee. After: Mitch leaner in a plaid shirt and black denim
2026 · Year of Health: 249 → 188 lb
Mitch before and after his first transformation: at a pool, then lean and muscular
2014 · First show: 240 → 171 lb

Style

Dress like the man you are becoming.

Heritage menswear that fits your body and suits your life. No costume, no trend-chasing.

Mitch in a white tee, light denim and boots, leaning on a brick wall
White tee, light denim, boots
Mitch in a navy suit with two other men in jackets, standing in front of a tree
Navy suit, light blue shirt
Mitch in a plaid western shirt, black denim and boots
Western shirt, black denim, boots

What the 12 weeks include

  • Workout programs built for you
  • A flexible diet plan
  • One-on-one calls
  • Regular check-ins
  • Style help
  • A wardrobe assessment

How it works

Three simple steps.

  1. Apply

    Tell me where you are and where you want to go. It takes a few minutes.

  2. Talk

    We get on a call to see if we are a good fit. No pressure either way.

  3. Start

    You get your plan and we begin the 12 weeks together.

Founding spots

Five men. Twelve weeks. $497.

The founding price is for the first 5 clients only. Tell me where you are and where you want to go.

Message me on Instagram

The online application form is almost ready. Until then, send me a message on Instagram and say you want a founding spot.

Not ready yet?

The email list opens soon, with honest notes on training, style and faith. Until then, follow along here: